Tissue Salts
Description
We repositioned Tissue Salts within a regulated health environment, clarifying their role in supporting balance and everyday wellbeing. The work included strategic positioning, messaging systems, and digital tools designed to make homeopathic remedies easier to understand and navigate.
Client
Tissue Salts
Scope
Brand Refresh · Campaign Platform · Digital Remedy Finder
Role
Creative Direction · Creative Strategy · Art Direction
Challenge
Natura Tissue Salts required a contemporary refresh to better align with how consumers research and select wellness products today.
Comprising 12 individual remedies, each offering distinct benefits, the range needed a clearer visual and strategic structure, reducing friction and supporting confident selection across digital environments.
Solution
Recognising that health-conscious consumers value simple, personalised wellness,
we reframed the range around a clear organising idea: “What’s Your Number?”
We reframed 12 separate products into a system of "personal matches." By using numerical shorthand for health concerns, we transformed product complexity into intuitive daily ritual.
Design System: Rationalised colour hierarchy with tonal light/dark variations to reflect restorative balance.
Visual Direction: Cellular-level macro imagery that bridges scientific efficacy with approachable warmth.
Remedy Finder: An interactive matching tool to facilitate confident, self-guided selection.
Content Rollout: A multi-channel strategy (expert interviews and creator partnerships) centered on the journey to "discovering your number."
Results
+220K
Remedy Finder Visits
+8.17%
Engagement on Educational Content
+2.04%
CTR on Consideration Campaign
The “What’s Your Number?” platform successfully translated complexity into confident selection.
Contact
Let’s work together
If you’re working on something interesting, I’d love to hear about it.
Louise@keplerstudio.co.za